Serdar Salim

I spent more than a decade working across different roles at fast-paced tech companies, and traveled a fair bit while doing it. In every one of those roles I kept coming back to the same thing: cutting out the work that didn't need to exist so the team could deliver more in less time.

AI has made that a lot easier. What used to take months of custom development can now be done in days.

But most companies are still working the old way. Things like:

• Sending the same follow-up email manually every time, drafting it fresh each time
• Generating reports by hand: export, paste, format, send PDF, repeat every week
• Copying data from one system and typing it into another
• Building the same documents from scratch: contracts, proposals, onboarding packs
• Writing up meeting notes and manually creating tasks after every call

It adds up to hours every week that could go toward the one thing that actually matters: the customer.

Here's the thing though: most process problems don't need automation at all. They need to be mapped and understood first. I use Kaizen, lean six sigma, and data analytics to figure out what's worth fixing and in what order, highest impact, lowest effort, then implement the solution.

Outside work: family, long walks in nature, and a running curiosity about history, personal finances, and philosophy.

If you've read this far and run a business, get in touch. I'll analyse your operations for free and put together a solution that saves you at least 100 hours a month. If it doesn't, you don't pay.